Yalisha is a specialized pastry brand crafting cakes, cookies, chocolates, and gourmet desserts with passion and expertise.
Since the very beginning of the brand, I have had the privilege of collaborating closely with Yalisha, shaping its visual identity and content strateg, from logo design, business cards, and packaging to product photography, YouTube tutorial videos, and Instagram promotional content.
Most of the photography scene setups were created through a collaborative process between myself and Yalisha
Concepts and ideas came from both sides, with each product receiving a carefully styled setup that reflected the brand’s character while highlighting the quality and irresistible appeal of the pastries.
On this page, you can explore a selection of my photography for Yalisha, designed to highlight both the visual appeal and high quality of the products, while conveying the luxury and irresistible charm of each dessert.
Yalisha’s product photography was primarily done using natural light, aiming to capture the authentic and homely feel of the desserts.
Some photos were captured against minimal, clean backgrounds to keep the focus entirely on the fine details and artistry of the pastries and desserts.
This controlled lighting approach highlighted the textures and fine details of the products, creating a dramatic and visually striking look perfect for advertising campaigns and premium content.
- Promotional & Tutorial Videos -
A dedicated B-Roll video was produced for Yalisha, showcasing the step-by-step process of making a cherry cheesecake in a cinematic, visually immersive style.
A B-Roll style video was created for Yalisha to celebrate the brand’s Instagram page reaching 1,000 followers.
A B-Roll style video was produced for Yalisha, providing a cinematic, step-by-step tutorial on how to make a Magnum cake.